Gustavo Cavaliere's Page

I take a great pleasure in contacting you.

Last week deadly blast at Marriott Hotel in Islamabad was especially shocking for me.
Four months ago I personally sent a Newsletter to several Hotel Organizations, Luxury Hotel General Managers, Owners, Tourism Boards and others in regards to this matter, but it looks like nobody is listening!!

Attacks like this happened before and will happen again and again, and we, all the people who work in the Hospitality business must face this reality and do whatever it takes to minimize any future undesirable outcomes.
Our guests and employees are dying, but it looks like nobody is listening.

Despite the severity of some terror attacks on hotels, it is highly unlikely that we will see significant security measures, legislation or funding allocated to defend lodging facilities. Hotels presently do not have adequate defense measures in place should suicide bombers accelerate their terror timetable against hotels and their security protocols are incomplete and obsolete.

I take as an example the city of Dubai.
Has being said that the recurring subject of dinner party conversations by the beach-side villas in this city has not been "will it happen here?" but "why hasn't it happened yet?"

Regardless the open discussion towards to the veracity of what was stated, the targets are certainly everywhere.
The reality is that a direct attack on Dubai or any other urban wonderland would knock the image of them causing a diversity of casualties and commercial damages. Then the after-dinner conversation will surely change to "will it happen again?"

From seven-star hotels to luxury malls, casinos and cruise ships to some very unique hidden paradisiacal resorts, many cities worldwide are a smorgasbord of choice for any lunatic
Seems to me that Hotel General Managers, Hospitality Directors and other Corporate Management members still don´t under­stand that the terrorists success to a Hotel attack is a result of them being focused in their only objective and their decision to do whatever it takes to accomplish their task, manager’s don´t.

To clarify this, a terrorist job is much easier than most Hotel managers. Hoteliers have more pressure!
General Managers are focused on their budget, the next meeting, the image of their brand and many other corporative and managerial time consuming demanding tasks, and, as a result, do not perceive the actual vulnerability of their properties, their high risk and the fact that utilizing the resources that they already have, all their properties, employees and guests could be much better secured.
The major difference between the most and least successful executives is the latter's lack of awareness. Successful executives are critical of their own performance and are continuously looking to get feedback on their performances.
 
Hotel Corporations did not made the decision to have “The best secured Hotel”. Guests, employees and their own Hotel security are still relegated, they are not a priority. Most of the top luxury Hotels of the world have today immense security breaches making them incredibly vulnerable.
Tourism Corporations race to the first and best in everything, service, quality, luxury, you name it. Spa´s, Casinos, Cruises, Airlines and others hire the best’s chefs, managers and directors to run their properties around the world, purchase high end security technology to protect their assets, spending millions of shareholders funds, but they still insecure and are at high risk.

Corporations in the Tourism Industry already have essential tools; the problem is that they are not taking advantage of them. Actually, these priceless tools they have, useless today, are more a problem for them rather than a passport to a safer Hotel. There is no need for more sophisticated machinery.

The Feedback Company has designed a simple and effective process that offers a solution to Hotels, Airlines and Cruise Ships that minimize the risk of a possible successful attempt against your company´s assets. Our program brings to the Tourism In­dustry Owners, Managers and Corporations the opportunity to evaluate and test their actual security capacity and protocols against a potential terrorist attack to their property.
We will expose your properties vulnerability and design a customized system utilizing your actual resources. We give feedback and solutions.
"The insider threat is real. It is a concern."
Any terrorist attack to a Luxury Hotel, Resort or Casino would cause loss of life and hugely damage their business and country economy. Together with the Airline and Cruise ship industry, Hotels are very easy soft targets regardless of the amount, size or importance of their actual security department performance or equipment.
There is no need for another award celebration, ribbons or councils. The “Safest Hotel Award” should be a tight first place tie between all of us in the Tourism Industry.

As part of The Feedback Company´s commitment to have a safer tourism industry and to have Hotel Corporations to create a conscience of the high risk they are facing,, I personally invite all owners, managers, directors or CEO´s from any Hotel, Airline or Cruise ship Corporations to have one of their properties evaluated at no cost and to compre­hend their vulnerability. This offer is valid worldwide.

You may well consider that this is a marketing strategy, if you do, please also consider the possibility that what I am stating is precise. Ultimately, if I am correct and you have doubts in regards to the service and security you are providing to your guests, employees and yourself, as off today, you still have time to act and prevent unwanted situations like the one happened last week at the Marriot Hotel . Unwanted situation that is actually feasible in many beautiful worldwide Hotel properties.

The question remains which Hotel will be next.?

Is time to act, anticipate and minimize any possibility of another Hotel terrorist hit. Anything done to prevent one more victim is valid.
We can help, and together assemble a safer Tourism Industry.

Kind Regards,

Gustavo Cavaliere
CEO - Executive Director
The Feedback Company
www.thefeedbackcompany.org
gcc@thefeedbackcompany.org

Global Hoteliers Club Member